We are known for being the maker of Chatleh and providing Financial Research Services for companies that work around market data. Here are some principles that drive us at Latent.

We operate without external investors or a board of directors, granting us the freedom to make decisions that we believe are right. This autonomy allows us to explore new business ideas without needing approval from others. This means we must fully own our business choices, and it also empowers us to offer clients unbiased and effective advice, free from the excessive conflict constraints of larger firms.

Our focus is on building a sustainable, innovation business, rather than chasing vanity metrics to impress outsiders. We offer value to our clients and charge a fair margin for the value. We try to replicate success with similar client profiles. Our hunch is that our business audience is the age 30-45 tech-savvy professional crowd. Our operations strategy is akin to a barbell approach – securing short-term wins while also taking calculated, long-term risks on scalable ventures.

With limited productive hours in a day, we are highly selective about how we spend our time. We forgo unnecessary meetings, events, calls, and travel to concentrate on tasks that promise the greatest short and long-term returns for clients and users.

We value concise, clear, and precise communication, avoiding jargon and lengthy sentences. Authenticity is key in our interactions, ensuring that our dealings with clients and counterparts are personalized and genuine, not automated.

When it comes to selecting frameworks, architectural designs, and tech stacks, we opt for simplicity, affordability, and efficiency over needless complexity. Our goal is to get the job done effectively, rather than to impress with overly complicated solutions.

We believe that choosing the right work to focus on is more crucial than the number of hours spent. Our work ethic is strong, but it is also deliberate – we are conscious about the direction of work.